Open to Head of Product opportunities
STRATEGIC THINKER. HANDS-ON BUILDER.
Head of
Product & AI.
Building products, platforms, and teams that turn strategy into measurable business impact.
Head of Product with 10+ years building and scaling fintech, SaaS, loyalty, AI, and digital commerce products across Malaysia and Singapore.
10+
Years of experienceContext
A decade building and scaling products across fintech, SaaS, loyalty, and digital commerce.
RM120K++
Est. annual cost savingsContext
Realized annual savings from the in-house voucher platform; the internal CPaaS platform (in development) is estimated to add ~RM192K/yr.
1M+
Loyalty members across all projectsContext
Loyalty members delivered across food & beverage and digital commerce projects.
100+
Self-ordering kiosks deployedContext
Self-ordering kiosks deployed across Malaysia, Singapore, and other countries.
10+
Team members ledContext
Cross-functional leadership across product, engineering, design, marketing, partnerships, operations, and customer experience.
01 / SELECTED WORK
Strategy into
something real.
Products built from the ground up. Platforms made to scale. Business outcomes that matter.
Fintech / B2C
MoneyX App (B2C)
End-to-end product ownership of the MoneyX consumer fintech ecosystem spanning loans, insurance, banking products, investment, loyalty, vouchers, and rewards.
Platform Product / Cost Optimization
VouchersX from Zero to One
Built and shipped an internal voucher platform from zero to one, taking full ownership of campaigns, issuance, redemption, partner management, and reporting.
AI Transformation / Automation
Agentic AI Marketing Automation
Turning campaign briefs into executable marketing setup
Loyalty / CRM
Group-Wide F&B Loyalty Platform
Consolidating siloed CRM systems into one loyalty ecosystem
AI / OCR
AI Contact Intelligence Platform
Name-card scanning to enriched, AI-assisted contact insight
More product & delivery work 04 PROJECTS
Casual-Dining Mobile & QR Ordering
Omnichannel app and QR self-ordering across 80+ outlets
QSR Self-Ordering Kiosks
Self-ordering kiosks and delivery integration across 50+ outlets
Pizza Brand Digital Ordering & Loyalty
Mobile ordering and a 1M+ member loyalty ecosystem
eCommerce + POS Integration Platform
Real-time POS sync, payments, and inventory accuracy
Selected work is presented at a high level to respect confidentiality and commercial sensitivity. Brand and product names are generalized, and projected outcomes are labeled as estimates.
02 / THE JOURNEY
A decade of
moving things forward.
From precision engineering to product leadership. Building across Malaysia, Singapore, and APAC.
Download full résuméJul 2025 — PresentCURRENT ROLEHextar Technologies Solutions BerhadHead of ProductKuala Lumpur, Malaysia
Own the product vision, strategy, and roadmap for the MoneyX fintech ecosystem, aligning product investments with commercial objectives.
- Lead cross-functional teams across Product, Engineering, Design, Marketing, Partnership, and Customer Success.
- Delivered a zero-to-one enterprise Voucher Platform, replacing third-party dependency and saving RM120,000 annually.
- Leading development of an internal CPaaS platform supporting Push Notification, Email, SMS, and WhatsApp, with estimated annual savings of RM192,000.
- Established product governance, OKRs, prioritisation framework, and roadmap planning to improve execution quality.
- Championed AI transformation using Claude Code, ChatGPT, and agentic AI to automate product documentation, campaign operations, and internal workflows.
- Drive executive stakeholder communication, strategic partnerships, and product investment decisions.
Aug 2024 — Jul 2025Hextar Technologies Solutions BerhadTeam Lead, Partnership & Business DevelopmentKuala Lumpur, Malaysia
Led business strategy and commercial direction for the fintech ecosystem, overseeing product, marketing, customer experience, and business development.
- Oversaw product, marketing, customer experience, and BD teams to ensure strategic alignment.
- Managed P&L responsibilities, including budgeting, forecasting, and financial reporting.
- Drove partner acquisition and onboarding aligned with strategic objectives.
- Drafted, negotiated, and finalized strategic partnership agreements.
- Monitored partner performance, ensuring mutual value delivery.
Sep 2021 — Aug 2024Aigens TechnologyProduct ManagerSingapore / Malaysia
Owned product vision, strategy, and roadmap for three digital ordering platforms across APAC food & beverage brands.
- Conducted market research that expanded market reach by ~15%.
- Launched three digital products contributing to a ~25% increase in revenue.
- Increased user engagement by ~20% through continuous product iteration.
- Led product discovery, sprint planning, stakeholder alignment, and go-to-market execution.
- Launched a loyalty program driving 30% member growth and a 10% increase in average order value.
Sep 2019 — Sep 2021Aigens TechnologyProject ManagerSingapore
Managed SaaS and mobile product rollouts across APAC with structured risk, resource, and timeline management.
- Delivered a USD 50,000 project two weeks ahead of schedule.
- Reduced project cost by ~5%.
- Maintained a high project success rate across concurrent rollouts.
- Integrated multiple third-party platforms to expand product capabilities.
Feb 2018 — Aug 2019Aigens TechnologySupport Engineer / Project ManagerSingapore
Supported 100+ clients and led onboarding and deployment across the ordering platform portfolio.
- Achieved ~95% customer satisfaction.
- Resolved ~80% of issues at first contact.
- Reduced resolution time by ~15%.
- Led onboarding and deployment for 50+ clients.
Jun 2016 — Jun 2017Revel SystemsClient Success ManagerSingapore
Onboarded enterprise clients onto a cloud POS platform with tailored training and implementation support.
- Onboarded 25+ enterprise clients.
- Delivered customized POS training and implementation support.
- Improved client retention by ~15% and user adoption by ~20%.
Nov 2015 — Oct 2016Bindo LabsSupport ManagerSingapore
Managed POS setup and reseller partner communications across Southeast Asia.
- Managed POS setup for 30+ merchants.
- Achieved ~90% first-call resolution.
- Managed partner communications with 15+ resellers across Southeast Asia.
Jun 2014 — Oct 2015Durst Image Technology AsiaService & Technical EngineerSingapore
Installed and maintained industrial imaging machines and trained technicians across the region.
- Installed and maintained 50+ industrial machines.
- Improved equipment uptime by ~15%.
- Trained 30+ technicians across three countries.
03 / A LITTLE ABOUT ME
Commercial mind.
Builder at heart.
Chai Yen Shing, Albert
Kuala Lumpur, Malaysia
ROOTS & ROUTES
Kuching Singapore Kuala Lumpur
Executive product leadership, built on execution.
Albert is a Head of Product with more than 10 years of experience across fintech, B2B SaaS, loyalty, digital commerce, customer experience, and AI transformation.
He has led product strategy, portfolio planning, monetization, partnerships, go-to-market execution, product operations, and cross-functional delivery across Malaysia and Singapore.
His strength is combining commercial strategy, customer insight, technical understanding, and execution discipline to build scalable products and improve business performance.
Kuching, Malaysia
English · Bahasa Malaysia · Mandarin
Started in service & precision engineering, now leads product and AI transformation.
WHERE I FOCUS
01Zero-to-one product creation
02Product portfolio strategy
03AI-powered operating models
04Monetization & commercial growth
05Platform modernization
06Cost optimization
07Product-led transformation
08Building high-performing teams
04 / AI IN PRACTICE
From experimentation
to everyday impact.
Practical adoption across the product organization, with human judgment and governance built in.
THE CAMPAIGN WORKFLOW
Marketing
An automated workflow that manages the entire campaign lifecycle—from campaign requirement submission, automatic platform setup, and checker/maker approval reminders, to final publishing.
Strategy
Leverage AI to analyze market trends and competitor insights, enabling faster and more informed product decisions.
Product
Accelerate product discovery, documentation, and PRD creation with AI-assisted drafting and human validation.
Engineering
Speed up prototyping and software delivery through AI-assisted development with Claude Code.
Operations
Automated repetitive workflows and reporting.
05 / HOW I LEAD
Clarity in strategy.
Discipline in delivery.
Strategy with accountability
Translate business goals into measurable product priorities, roadmaps, and outcomes.
Commercial product thinking
Balance customer value, technical feasibility, operational efficiency, and business impact.
Strong cross-functional alignment
Create clarity across product, engineering, marketing, partnerships, operations, customer success, and leadership.
Build systems, not dependency
Reduce manual work, vendor lock-in, and fragmented processes through scalable internal platforms.
AI as operating leverage
Use AI to improve speed, decision quality, productivity, and execution consistency.
Customer insight before output
Use discovery, analytics, feedback, and experimentation to validate priorities.
Teams with clear ownership
Build operating cadence, OKRs, KPIs, governance, and accountability.
The toolkit
Product Leadership
AI & Automation
Data & Analytics
Platforms & Technology
Delivery & Collaboration
EDUCATION
Diploma in Digital & Precision Engineering
Nanyang Polytechnic · Singapore · 2013
Awarded NPES Full ScholarshipCONTINUED LEARNING
Advanced Product Management
Udemy · 2024
Vision, Strategy & Metrics for Product Managers
Open to Head of Product opportunities