PRODUCT STUDY / In development
Agentic AI Marketing Automation
Turning campaign briefs into executable marketing setup
AI TransformationAutomationMarketing Technology
~2 person-days/wk
Capacity freed
EstimatedReduced
Manual work
RealizedHuman-in-the-loop
Governance
RealizedThe overview
An internal agentic workflow — built with Claude and Claude Code — that converts marketing briefs into executable campaign configuration with human approval.
The challenge
Repetitive campaign creation and setup consumed significant marketing capacity and slowed delivery.
My role
Initiator & product owner — design, governance, and rollout.
- Designed the agentic workflow and human-in-the-loop controls.
- Integrated with campaign and promotion infrastructure.
- Established governance, review, and controlled publishing.
The solution
- Brief → AI planning → content generation → campaign configuration → validation → human approval → publishing.
- Governed, reviewable steps with a human approval gate before publishing.
Capabilities
Agentic AIWorkflow automationAI governanceMarketing operations
Technology
ClaudeClaude CodeLLM workflowsAutomation
Selected work is presented at a high level to respect confidentiality and commercial sensitivity. Brand and product names are generalized, and projected outcomes are labeled as estimates.