Chai Yen Shing, Albert

Hextar Technologies Solutions Berhad · Kuala Lumpur, Malaysia

Own the product vision, strategy, and roadmap for the MoneyX fintech ecosystem, aligning product investments with commercial objectives.

• Lead cross-functional teams across Product, Engineering, Design, Marketing, Partnership, and Customer Success.
• Delivered a zero-to-one enterprise Voucher Platform, replacing third-party dependency and saving RM120,000 annually.
• Leading development of an internal CPaaS platform supporting Push Notification, Email, SMS, and WhatsApp, with estimated annual savings of RM192,000.
• Established product governance, OKRs, prioritisation framework, and roadmap planning to improve execution quality.
• Championed AI transformation using Claude Code, ChatGPT, and agentic AI to automate product documentation, campaign operations, and internal workflows.
• Drive executive stakeholder communication, strategic partnerships, and product investment decisions.

Hextar Technologies Solutions Berhad · Kuala Lumpur, Malaysia

Led business strategy and commercial direction for the fintech ecosystem, overseeing product, marketing, customer experience, and business development.

• Oversaw product, marketing, customer experience, and BD teams to ensure strategic alignment.
• Managed P&L responsibilities, including budgeting, forecasting, and financial reporting.
• Drove partner acquisition and onboarding aligned with strategic objectives.
• Drafted, negotiated, and finalized strategic partnership agreements.
• Monitored partner performance, ensuring mutual value delivery.

Aigens Technology · Singapore / Malaysia

Owned product vision, strategy, and roadmap for three digital ordering platforms across APAC food & beverage brands.

• Conducted market research that expanded market reach by ~15%.
• Launched three digital products contributing to a ~25% increase in revenue.
• Increased user engagement by ~20% through continuous product iteration.
• Led product discovery, sprint planning, stakeholder alignment, and go-to-market execution.
• Launched a loyalty program driving 30% member growth and a 10% increase in average order value.

Aigens Technology · Singapore

Managed SaaS and mobile product rollouts across APAC with structured risk, resource, and timeline management.

• Delivered a USD 50,000 project two weeks ahead of schedule.
• Reduced project cost by ~5%.
• Maintained a high project success rate across concurrent rollouts.
• Integrated multiple third-party platforms to expand product capabilities.

Aigens Technology · Singapore

Supported 100+ clients and led onboarding and deployment across the ordering platform portfolio.

• Achieved ~95% customer satisfaction.
• Resolved ~80% of issues at first contact.
• Reduced resolution time by ~15%.
• Led onboarding and deployment for 50+ clients.

Revel Systems · Singapore

Onboarded enterprise clients onto a cloud POS platform with tailored training and implementation support.

• Onboarded 25+ enterprise clients.
• Delivered customized POS training and implementation support.
• Improved client retention by ~15% and user adoption by ~20%.

Bindo Labs · Singapore

Managed POS setup and reseller partner communications across Southeast Asia.

• Managed POS setup for 30+ merchants.
• Achieved ~90% first-call resolution.
• Managed partner communications with 15+ resellers across Southeast Asia.

Durst Image Technology Asia · Singapore

Installed and maintained industrial imaging machines and trained technicians across the region.

• Installed and maintained 50+ industrial machines.
• Improved equipment uptime by ~15%.
• Trained 30+ technicians across three countries.

Product Leadership

AI & Automation

Data & Analytics

Platforms & Technology

Delivery & Collaboration

Diploma in Digital & Precision Engineering

Nanyang Polytechnic · Singapore · 2013

Awarded NPES Full Scholarship