Head of Product · Kuala Lumpur, Malaysia

Chai Yen Shing, Albert

Head of Product with 10+ years building and scaling fintech, SaaS, loyalty, AI, and digital commerce products across Malaysia and Singapore.

yshing1992@gmail.com LinkedIn WhatsApp

10+

Years of experience

RM120K++

Est. annual cost savings

1M+

Loyalty members across all projects

100+

Self-ordering kiosks deployed

10+

Team members led

Experience

Head of Product

Jul 2025 — Present

Hextar Technologies Solutions Berhad · Kuala Lumpur, Malaysia

Own the product vision, strategy, and roadmap for the MoneyX fintech ecosystem, aligning product investments with commercial objectives.

Team Lead, Partnership & Business Development

Aug 2024 — Jul 2025

Hextar Technologies Solutions Berhad · Kuala Lumpur, Malaysia

Led business strategy and commercial direction for the fintech ecosystem, overseeing product, marketing, customer experience, and business development.

Product Manager

Sep 2021 — Aug 2024

Aigens Technology · Singapore / Malaysia

Owned product vision, strategy, and roadmap for three digital ordering platforms across APAC food & beverage brands.

Project Manager

Sep 2019 — Sep 2021

Aigens Technology · Singapore

Managed SaaS and mobile product rollouts across APAC with structured risk, resource, and timeline management.

Support Engineer / Project Manager

Feb 2018 — Aug 2019

Aigens Technology · Singapore

Supported 100+ clients and led onboarding and deployment across the ordering platform portfolio.

Client Success Manager

Jun 2016 — Jun 2017

Revel Systems · Singapore

Onboarded enterprise clients onto a cloud POS platform with tailored training and implementation support.

Support Manager

Nov 2015 — Oct 2016

Bindo Labs · Singapore

Managed POS setup and reseller partner communications across Southeast Asia.

Service & Technical Engineer

Jun 2014 — Oct 2015

Durst Image Technology Asia · Singapore

Installed and maintained industrial imaging machines and trained technicians across the region.

Selected work

MoneyX App (B2C)

Launched

Product strategies & portfolio — multiple product ownerships

7+ · Product linesEnd-to-end · Ownership

VouchersX from Zero to One

Launched

A fully in-house voucher platform built to eliminate third-party dependencies, providing greater control, flexibility, scalability, and long-term cost savings.

~RM120K · Est. annual savingsReduced · Vendor dependency

Agentic AI Marketing Automation

In development

Turning campaign briefs into executable marketing setup

~2 person-days/wk · Capacity freedReduced · Manual work

Group-Wide F&B Loyalty Platform

Launched

Consolidating siloed CRM systems into one loyalty ecosystem

Consolidated · CRM systemsCross-brand · Customer view

AI Contact Intelligence Platform

Concept

Name-card scanning to enriched, AI-assisted contact insight

In development · StageStandardized · Data quality

Skills

Product Leadership

Product StrategyProduct VisionPortfolio ManagementRoadmap PlanningProduct DiscoveryProduct OperationsProduct GovernanceProduct-Led GrowthMonetizationPricing StrategyGo-to-MarketP&L OwnershipOKRs & KPIsExperimentationA/B TestingProduct Analytics

AI & Automation

Claude CodeClaudeChatGPTGeminiAgentic AIPrompt EngineeringAI Product StrategyLLM WorkflowsAI GovernanceWorkflow AutomationHuman-in-the-Loop Design

Data & Analytics

SQLBigQueryMetabaseGoogle AnalyticsProduct MetricsFunnel AnalysisConversionRetentionEngagementARPUMAU

Platforms & Technology

REST APIsAWSMobile AppsWeb AppsSaaSFintechPaymentsLoyaltyCRMPOS IntegrationsCPaaSCommunications Infra

Delivery & Collaboration

AgileScrumJiraConfluenceFigmaTrelloStakeholder ManagementExecutive CommunicationCross-Functional LeadershipVendor ManagementPartnership Management

Education

Diploma in Digital & Precision Engineering

Nanyang Polytechnic · Singapore · 2013

Awarded NPES Full Scholarship

Certifications

Advanced Product Management (2024)Vision, Strategy & Metrics for Product Managers

Selected work is presented at a high level to respect confidentiality and commercial sensitivity. Brand and product names are generalized, and projected outcomes are labeled as estimates.