Head of Product · Kuala Lumpur, Malaysia

Chai Yen Shing, Albert

Head of Product with 10+ years building and scaling fintech, SaaS, loyalty, AI, and digital commerce products across Malaysia and Singapore.

yshing1992@gmail.com LinkedIn WhatsApp

10+

Years of experience

300K+

Registered fintech users

RM312K+

Est. annual cost savings

1M+

Loyalty members delivered

80+

Outlets rolled out

Experience

Head of Product (Acting)

Feb 2026 — Present

Hextar Technologies Solutions Berhad · Kuala Lumpur, Malaysia

Lead end-to-end product strategy for a B2C fintech ecosystem serving 300,000+ registered users, from vision and roadmap to monetization and delivery.

Team Lead, Partnership & Business Development

Aug 2024 — Jan 2026

Hextar Technologies Solutions Berhad · Kuala Lumpur, Malaysia

Led business strategy and roadmap planning for the fintech ecosystem, aligning product and commercial direction with executive leadership.

Product Manager

Sep 2021 — Aug 2024

Aigens Technology · Singapore / Malaysia

Owned product vision, strategy, and roadmap for three digital ordering platforms across APAC food & beverage brands.

Project Manager

Sep 2019 — Sep 2021

Aigens Technology · Singapore

Managed SaaS and mobile product rollouts across APAC with structured risk, resource, and timeline management.

Support Engineer / Project Manager

Feb 2018 — Aug 2019

Aigens Technology · Singapore

Supported 100+ clients and led onboarding and deployment across the ordering platform portfolio.

Client Success Manager

Jun 2016 — Jun 2017

Revel Systems · Singapore

Onboarded enterprise clients onto a cloud POS platform with tailored training and implementation support.

Support Manager

Nov 2015 — Oct 2016

Bindo Labs · Singapore

Managed POS setup and reseller partner communications across Southeast Asia.

Service & Technical Engineer

Jun 2014 — Oct 2015

Durst Image Technology Asia · Singapore

Installed and maintained industrial imaging machines and trained technicians across the region.

Selected work

B2C Fintech Ecosystem

Launched

Product strategy & portfolio ownership at 300K+ user scale

300K+ · Registered users7+ · Product lines

Zero-to-One Voucher Platform

Launched

Replacing a third-party dependency with an in-house platform

~RM120K · Est. annual savingsReduced · Vendor dependency

Internal CPaaS Platform

In development

In-house communications infrastructure to replace a vendor

~RM192K · Est. annual savingsIn-house · Channel ownership

Agentic AI Marketing Automation

In development

Turning campaign briefs into executable marketing setup

~2 person-days/wk · Capacity freedReduced · Manual work

Group-Wide F&B Loyalty Platform

Launched

Consolidating siloed CRM systems into one loyalty ecosystem

Consolidated · CRM systemsCross-brand · Customer view

AI Contact Intelligence Platform

Concept

Name-card scanning to enriched, AI-assisted contact insight

In development · StageStandardized · Data quality

Skills

Product Leadership

Product StrategyProduct VisionPortfolio ManagementRoadmap PlanningProduct DiscoveryProduct OperationsProduct GovernanceProduct-Led GrowthMonetizationPricing StrategyGo-to-MarketP&L OwnershipOKRs & KPIsExperimentationA/B TestingProduct Analytics

AI & Automation

Claude CodeClaudeChatGPTGeminiAgentic AIPrompt EngineeringAI Product StrategyLLM WorkflowsAI GovernanceWorkflow AutomationHuman-in-the-Loop Design

Data & Analytics

SQLBigQueryMetabaseGoogle AnalyticsProduct MetricsFunnel AnalysisConversionRetentionEngagementARPUMAU

Platforms & Technology

REST APIsAWSMobile AppsWeb AppsSaaSFintechPaymentsLoyaltyCRMPOS IntegrationsCPaaSCommunications Infra

Delivery & Collaboration

AgileScrumJiraConfluenceFigmaTrelloStakeholder ManagementExecutive CommunicationCross-Functional LeadershipVendor ManagementPartnership Management

Education

Diploma in Digital & Precision Engineering

Nanyang Polytechnic · Singapore · 2013

Awarded NPES Full Scholarship

Certifications

Advanced Product Management (2024)Vision, Strategy & Metrics for Product Managers

Selected work is presented at a high level to respect confidentiality and commercial sensitivity. Brand and product names are generalized, and projected outcomes are labeled as estimates.