PRODUCT STUDY / Launched
Casual-Dining Mobile & QR Ordering
Omnichannel app and QR self-ordering across 80+ outlets
Mobile AppQR OrderingLoyaltyF&B
80+
Outlets
Realized300K+
Members (1st year)
RealizedOmnichannel
Rollout
RealizedThe overview
Mobile app and QR self-ordering rollout with new CRM loyalty functionality across a regional casual-dining chain.
The challenge
A casual-dining chain needed a scalable omnichannel ordering and loyalty experience across many outlets.
My role
Product manager — rollout and loyalty delivery.
- Managed the large-scale omnichannel rollout.
- Delivered new CRM loyalty functionality.
- Coordinated across operations and engineering.
The solution
- Mobile app and QR self-ordering across 80+ outlets.
- New CRM loyalty capability driving member growth.
Capabilities
OmnichannelQR orderingLoyaltyRollout
Technology
MobileQRCRMPOS
Selected work is presented at a high level to respect confidentiality and commercial sensitivity. Brand and product names are generalized, and projected outcomes are labeled as estimates.